Hello friends of Musaic,
We have some exciting news to share - Musaic has received initial funding from a group of Silicon Valley investors! This milestone represents massive validation for Musaic as we journey towards changing the music industry in the musicians’ favor. We believe that we can empower the musicians of tomorrow with the right tools and opportunities, generating direct income streams and building full-time careers.
The financing enables Musaic for growth and opens up possibilities moving forward. With this exciting announcement, we want to share with you the why behind our approach, and the challenges of today’s music industry that we are solving.
What We’ve Learned So Far
Over the last few months, we’ve spoken to hundreds of musicians and managers about their goals as well as the challenges they’re facing within the music industry. We’ve distilled our learnings from these conversations down to a few areas where we believe we can help:
Lack of musician-driven online presence.
Most musicians we spoke to use Spotify or Instagram as their primary web resource. This idea may make sense at first glance, but unfortunately these platforms don't allow musicians to control the income and awareness generated from their content. This approach also makes marketing more difficult in a crowded marketplace.
Music has become commoditized.
Fast consumption and anonymity have become the norm. As I’m writing this post, I’m listening to the “Productive Morning” playlist on Spotify, never learning the names of any of the songs or artists I’ve just heard (shame on me). Streaming platforms pay by the stream, incentivizing shorter tracks. Social media advertising profits from content that drives infinite scrolling. For musicians, these trends mean difficulty converting listeners into fans, and for their content to stand out.
A dream, oversold.
Mainstream media romanticizes stories about the overnight success of viral TikTok influencers. Media giants want musicians to maximize their stream counts to take most of the pie. TV shows plant the seeds that stardom can be achieved without hard work. The common denominator across all of these narratives is that none of them incentivize healthy career choices.
Our Approach to Solutions
To address these challenges, we aim to empower musicians to:
Tell their story: enable musicians to drive their narrative the way they want. Help them make better marketing decisions that build a long-lasting fanbase.
Build their network: foster communities of musicians and fans. Capitalize on the inherently collaborative nature of music.
Monetize their assets: help musicians directly monetize their time, knowledge, and content.
If you are a musician or manager interested in exploring new income streams, please reach out via this form or subscribe to this newsletter to stay in touch. We’re always on the lookout for fresh ideas or interesting partnership opportunities!
Thank you for reading this post and for your support.
Don’t be a stranger,
Nico & Patrick, Founders